Empowering Technology with Culture —
A&ultima New Product Launch Successfully Held at the World Music Culture Museum!
On July 14, the launch event for Astell&Kern's new flagship model, the A&ultima SP4000T, was grandly held at the Century Sound · World Music Culture Museum. A gathering of audio enthusiasts and industry guests came together to experience an auditory feast.
At the start of the event, guests arrived and checked in. Visitors paused within the museum to listen to the resonant chime of the Zenghou Yi Bells (replica) — representing China's ritual music tradition — and to appreciate the century-old sounds emanating from antique pianos, rare music boxes, and the museum's collection of phonographs, all while immersed in a rich artistic atmosphere.
01 The Launch Begins — Product Introduction
A detailed presentation covered the new model's core specifications, craftsmanship design, and sound tuning philosophy, comprehensively showcasing the flagship device's outstanding capabilities.
Product Pricing
Amid great anticipation, the official national retail price and distribution channels were announced.
02 Director's Inspiring Sharing
Following this, Zhang Jingxuan, Founder and Director of the World Music Culture Museum, delivered a speech. Director Zhang elaborated on the museum's mission of preserving China's outstanding traditional musical culture and promoting cross-border integration between contemporary audio-visual media and classical arts. He noted that ancient instruments and modern audio players are, in essence, both vehicles for conveying the beauty of sound. He expressed his hope that this collaboration would use music as a bond, empower technology with culture, and allow traditional heritage to shine alongside contemporary digital culture.